View Our Website View All Jobs

Shopper Marketing Manager

About us
Good just got exciting! Using technology to create the world’s No.1 healthier snack brand, graze continues to grow and offer new ways for our consumers to snack. We combine a love of food with a pioneering use of technology and product innovation to create delicious snacks with nutritious benefits. We’ve come a long way since we shipped our first nibble box becoming one of the fastest growing companies in the UK with our recent entry into the US market has been quoted as the most successful launch in history for a UK food brand.  We launched into UK Retail in July 2015 and in only a few months are already in 4500 stores, combined with our online subscription and e-shop business, we’re the UKs No1 healthier snacking brand.


The role – Shopper Marketing Manager...
We launched into UK Retail with a bang – and are now listed in pretty much every key Grocery and Impulse retailer with our ‘good to go’ punnets, we’re expanding fast with the launch of Sharing Bags in Nuts and Protein Bites in Cereal Bars with lots more innovation in the pipeline.  Now we are on the look-out for an ambitious, self-driven and charismatic Shopper Marketing Manager to take our launch strategy to the next level. You’ll deliver the Category strategy and targets by building fantastic relationships with our Customers with ongoing support from the retail and wider graze team.
What you’ll be responsible for...

  • Establish 18-month shopper marketing activity calendar with top 5 retailers 
  • You will act as an integral partner to the sales team by leveraging the shopper marketing budget to amplify the commercial plan and grow revenue 
  • Manage shopper marketing relationships with category planners, buyers and media agencies
  • Amplify innovation launches with best in class through the line execution plans 
  • Track KPIs, manage ROI on all spend and own course corrective action plans 
  • Deliver and encourage brilliant in-store execution
  • Further develop the shopper marketing function at graze 
  • Line Management responsibility of the Shopper Marketing Exec 

What we are looking for in you...

  • To succeed in this role, you'll be a people person who's looking to impress, a persuasive communicator and highly skilled multi-tasker with an inquisitive personality
  • Ideally you’ve already worked in FMCG, in a shopper/customer marketing, brand management/ agency role 
  • Ideally you’ll have strong shopper understanding and shopper first approach
  • You have brilliant interpersonal and influencing skills and understand the reason why networking with both junior and senior level contacts (internal and external) is so critical
  • You are analytical, results orientated, think shopper and are a great brand ambassador
  • You enjoy being stretched and would welcome the opportunity to wear many hats in a fast growing business
  • You want to lead and progress beyond the current role
  • Have a passion for working within a small, fast paced and entrepreneurial environment where no task is too small (you shouldn’t be afraid to get your hands dirty)
  • You will be educated to degree-level or equivalent, and be able to demonstrate an impressive knowledge of key retailers, brand performance and positioning
  • You will have a strong understanding of the most effective shopper marketing levers in the key grocery retailers, and have worked closely with at least one of the Top 5 grocers
  • You are comfortable with data analysis to demonstrate ROI on Marketing Budget 
  • We’re looking for a confident individual who wants to create best practise working collaboratively with the graze team but with the ability to work autonomously. 

What we will expect in first 3 months...

  • Get up to speed and learn the business by being passionate and pro-active
  • Take the bull by the horns and own your role
  • Review current shopper marketing activity and demonstrate creativity by building on current execution plan
  • Deliver 18-month activity calendar for key retailers
  • Have fun and get to know the team

What’s in it for you?...

  • graze is a young company, moving into new commercial areas including Retail, Online and new geographies, so you’ll be joining a progressive and expanding company which offers learning and opportunity for you to grow and expand the shopper marketing team
  • The opportunity to lead the business in the way that we take insight to action by working closely with our online data team who are achieving global firsts in multi-channel modelling of the customer journey  
  • There’s some seriously smart, agile, informed, helpful, modest, funny and dedicated people in the business
  • You’d be part of a culture that revolves around us doing a great job by being helpful, open, inclusive, pioneering, commercially aware, persistent and honest 
  • We encourage active learning with access for all employees to our studio sessions, job specific learning and networking opportunities
  • Based in beautiful Richmond – you’ll enjoy all the benefits of a river view and summer parties


Read More

Apply for this position

Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 5MB) or Paste resume

Paste your resume here or Attach resume file